These are our core values at Abs Fitness & Wellness Clubs. They form our culture and are integrated into all of our member services. Our people exist to serve our members and help each one of them become stronger, healthier, and happier. Our staff, hired with our core values in mind, has the important job of motivating, coaching, and teaching our members.

I truly believe that in a short period of time the fitness industry will become as much a daily part of people's lives as grocery shopping. People need physical activity for a minimum of 30 minutes, three times a week to take care of their cardiovascular fitness, strength, flexibility, stress reduction, weight control and general health. While awareness of the importance of fitness is now sweeping the nation.

What will differentiate us in the marketplace is our focus on caring. It sets us apart as a fitness club and as a company to work with. Associates are encouraged to care for themselves through personal fitness and peak attitude. Secondly, staffs are encouraged to care for each other as Abs team members and to motivate one another to do their best for members. And most importantly, staff are asked to care for members, to look after their members' needs and interests as if their own.

Caring is the key value and philosophical component of the Abs culture. It attracts staff who care. It also attracts and keeps the type of members who consider caring to be an important component of their lives and life in general. In other words, we have decided to be a caring company!